For
the past four decades, public health policy makers have made significant gains
in decreasing the prevalence of tobacco use in the United States. In 1900s Washington, Iowa, Tennessee and North
Dakota have outlawed the sale of cigarette. By 1901
it was estimated that 4 in 5 Americans smoke at least one cigarette per day. By
1907 Washington
passed a law making “manufacture, sale, exchange, dispose of or give away any
cigarettes, cigarette paper or cigarette wrapper” illegal. The same year the
Tillman Act was enacted prohibiting campaign contributions by corporations to
national candidates but not from the individuals who own the tobacco companies.
By 1913 the American Society for the Control of Cancer was created. This would
later become the American Cancer Society. By 1934 the Garrison Act was passed,
outlawing marijuana and other drug, tobacco was not included. By 1997 President
Clinton signed the Executive Order13058 which mandates smoke-free government
workplaces (Barrio, 2003). This bans smoking in all government owned or rented
establishments. Many states have also prohibited smoking in public places,
including bars and restaurants.
In
1998, the Attorneys General of 46 US states signed an agreement, The Master
Settlement Agreement, with the four largest domestic tobacco companies to
settle state lawsuits aimed at recovering state costs associated with treating
smoking-related illnesses (Smith, et.al. 2006). By 2000 it was estimated that United States has
a per capita smoking rate of 1,551 cigarettes (Borio, 2003).This shows a
decrease by half in cigarette consumptions from the 1976’s 2,905. Many factors,
with the assistance of public health policy against cigarette smoking, have
lead to the decline. For one, advertising of tobacco products has long been
prohibited in television. Second, taxes on cigarettes have somehow increased
the price of cigarettes in some states. For instance, South
Carolina has a tax of 7% per pack while in Rhode Island; the tax is
as high as $2.46 per pack (State Excise Tax, 2007).
Interest
groups play an important role in the fight against tobacco or cigarette
smoking, whether in public awareness down to the creation and passing of
legislation. The power of interest group, such as the Tobacco Free Organization
& the American Lung Association, particularly the media advocacy groups,
rely on the power of news media coverage to affect public health policy
outcomes. It was found that in an analysis of 9,859 tobacco focused articles from
the 100 leading newspapers from 2001 to 2003 the coverage of the issues are
favorable to the progress of the policy. For instance, in these three year
period, tobacco control advocates, particularly the American Lung Association
focused on reducing smoking of high risk groups of users and have prioritized
funding for comprehensive tobacco control programs. Their efforts have resulted
in enactment of various policy initiatives (Smith, et.al. 2006). The
“Strategies for Adolescent Smoking Prevention and Control” offers policy makers
strategies on how to prevent and control adolescent tobacco use (Roemer, 2002).
This includes school based programs, to excise tax, to advertising restrictions
to mass media and public education.
Interest
groups have learned the advantage offered by news coverage in terms of policy
advancement and implementation. The influence of media on policy relies on
interest groups’ presentation of issues. Interest groups now capitalize on
media in terms of creating interest on public’s mind but also on the ways the
laws or policies are enacted.
This
process of policy making and implementation is one of the best ways of using
media for public advantage. I definitely agree with the method of interest
groups in controlling cigarette and tobacco smoking. It is quite effective in
putting this health issue in perspective. Public awareness would not have been
achieved had it not been through the use of media and policies would be more
difficult to pass since companies have their own resources in lobbying for
their interest in the congress.
Works Cited
Gene, Borio. 2003. Tobacco Timeline. Tobacco.org
Retrieved 25 September 2007 from
http://www.tobacco.org/resources/history/Tobacco_History20-1.html
Roemer, Ruth. 2002. Combating Teen Smoking: Research and
Policy Strategies. Journal of
Public Health Policy. Retrieved 25
September 2007 from
http://findarticles.com/p/articles/mi_qa4020/is_200201/ai_n9036581/pg_1
Smith, Katherine Clegg, Wakefield, Melanie, Edsall, Elizabeth. 2006. Good
News About
Smoking: How do US Newspapers Cover
Tobacco Issues? The Journal of Public Health Policy.
Retrieved 25 September 2007 from
http://findarticles.com/p/articles/mi_qa4020/is_200601/ai_n16731524/pg_1
State Excise Tax Rates on Cigarettes. 2007. Federal Taxation
Administration.
Retrieved 25 September 2007 from
http://www.taxadmin.org/FTA/rate/cigarett.html
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